Hyosung launches campaign to promote Creora to b - sportstextiles: Lea SportsTextiles

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Hyosung launches campaign to promote Creora to brands and manufacturers

11/03/2016
Elastane producer Hyosung has promised investment in its Creora brand with a wide-ranging campaign that includes advertising, website, hang tags and other sales tools.

Hyosung president CH Kim said: “For 2016, we are planning to continue to invest in product, technology, assets and services to bring value to our direct and indirect customers.”

The campaign supports its specialty fibres:

• creora Color+: dyeable elastane for deeper darker colours and better colourfastness
• creora eco-soft: low-heat settable elastane for finer, lighter, drapier fabrics
• creora Black: solution-dyed black elastane for increased power without grin through
• creora highclo: super chlorine resistant elastane

Hyosung is one of Korea’s leading multinational conglomerates, with annual worldwide sales of more than $12 billion.

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