South Korea: Hyungji opens fashion complex in line with Green New Deal
South Korean fashion group Hyungji (the owner of golfwear brand Castelbajac) has inaugurated the site of what it hopes will become a fashion complex with global reach in the “smart” city of Songdo, Incheon.
Due to be completed in September, the company intends for the Hyungji Global Fashion Complex to become “a Green New Deal centre of fashion”, group chairman, Choi Byung-oh, said. It plans to position the complex at the heart of digital and sustainable fashion innovation on the Korean Peninsula.
From Incheon International Airport-connected Songdo, Hyungji hopes to make greater advances into the rest of Asia, specifically China, with its Elite brand (which sells school uniforms), plus “accelerate” the promotion of its global business, starting with the “re-export” of Castelbajac abroad.
On top of office, sales and residential spaces, it is expected that the complex will also become home to a research and academic cluster, as well as to a “new” fashion industry. Hyungji hopes to attract “global talents”, alongside textiles and apparel manufacturers and fashion schools, to the site.
Image: Korea Textile Newspaper.
