EOCA fundraising doubles
Attendees at the January of edition of ISPO trade show in Munich raised a record amount for conservation – double the amount raised at ISPO 2019.
Hundreds of items were donated to European Outdoor Conservation Association (EOCA)’s Conservation Fundraiser, held on its stand each day of ISPO, many of which sold out within a number of hours.
With donations from 44 of its members, as well as events being held on members’ own stands, the total raised came to €37,500.
Bergans of Norway made €450 by making new items from products reaching the end of their usefulness or roll ends of materials.
To reduce single-use plastic, Camelbak sold mugs and donated a free cup of coffee to anyone with a reusable, raising €3835 in the process.
Keen Footwear showcased the smallest show store in the world on its stand, raising €1,500 from sales from the brightly coloured vending machine as well as a further €1,600 through boot sales on the EOCA stand.
Ternua continued to sell its packable rucksacks – each made from 10 plastic bottles – which are also being sold at outlets across Germany in order to raise awareness and funds for EOCA.
And finally, Schöffel, in partnership with Singtex, produced a specific ‘Plastic Free: Mountain to Sea’ men’s and women’s t-shirt to help boost funds for EOCA’s Ocean Initiatives projects which is currently under way.
Joint general manager of EOCA Tanya Bascombe said: “Messe München donated an enormous stand for our fundraiser to take place, the visibility of which was commented on by a number of visitors; we were asked to take part in a “Brands that do More” panel in the CSR Hub, organised by Nikwax, which led to a number of very interesting conversations afterwards; the membership of the association has continued to grow and the generosity and support of all our members has led to enough funds being raised already to support an additional project this year. We are very excited by what the rest of 2020 will bring following such an auspicious start.”
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting wild areas. It has 158 members. The ‘sustaining members’ are: Pertex, KEEN Footwear, The North Face, Nikwax, ISPO and OutDoor by ISPO (Messe München), and the European Outdoor Group (EOG), which is also the Founder Member of the Association.